The haters are having a field day on social media. The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”
Tag Archives: communication
3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them
When I published the article “You’re hired!”…and it took me a year, I had no idea that I would be looking for work three years later. Back then, I had just concluded an intensive search after my position in a stable, global financial institution was abolished, ending a successful career that progressed nicely overContinue reading “3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them”
6 Tips on how to avoid being a micro-manager and being micro-managed
“Check, double check and check again.” This was possibly the best advice I received early in my career. I followed through on my boss’ advice. I believe that this was the reason why it was noted on my performance evaluation that I was action-oriented and reliable without supervision. In later years I realized that theContinue reading “6 Tips on how to avoid being a micro-manager and being micro-managed”
Yesterday I won…and so did everybody else!
Think win-win is one of Steven Covey’s 7 Habits of Highly Effective People. I remember reading Covey’s book several years ago and feeling challenged and overwhelmed as I thought of how I could possibly practice this habit in the ego-centric competitive corporate culture of the company where I worked at that time. But a strangeContinue reading “Yesterday I won…and so did everybody else!”
Marketing in-roads to product development & strategy planning
A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”
theBIGpicture Camille 