Is the great resignation happening in Canada? The pandemic has given many employees the opportunity to rethink their priorities and align their work with their values and who they really are.
Camille Isaacs Morell is a marketing professional with experience in the development and delivery of brand strategies for global institutions that have achieved their business development objectives.
Empathy is meaningful when employees are listened to, when they feel that they are heard and when leadership commits to implementing solutions that enable them to thrive, prosper and successfully manage personal and professional responsibilities. The current pandemic provides employers with an outstanding opportunity to implement solution-focused employee benefits, particularly those which impact women and their professional advancement. There are five areas of action in which leaders can make empathy meaningful: 1. Invest in communication best practices; 2. Prioritize and implement disability risk mitigation measures; 3. Critically examine current benefits and the corporate culture; 4. Empower women to manage their careers & continue to support their professional advancement; and 5. Leadership must commit to demonstrate empathy for employees
Admittedly, during a pandemic, keeping employees motivated and engaged is difficult. Basic human needs for personal safety, stable relationships, job security and significance are top of mind for employees facing economic uncertainty, fearing job losses, and carrying the dual burden of professional and personal responsibilities. When unmet, these needs put employee wellness and engagement in jeopardy.
Consider this question: Whose needs must be met first for businesses to succeed – the shareholder, the employee or the customer? For some people, the answer is clear cut, a no-brainer. Others will reply, “it depends” as the answer will be found in the most compelling case made by any of the three stakeholders. ForContinue reading “Treating Employees as Customers”