This year, the world’s largest multi-cultural event will take place in Brazil. The Summer Olympic Games bring together athletes from many nations. When the events end, the athletes return to their countries of origin… Well, not quite! You only have to look at the multi-ethnic face of Team Canada to see that Canada is notContinue reading “3 Myth-busting Truths about Multi-Cultural Marketing”
Category Archives: Multicultural Marketing
Some fundamental truths about multi-cultural marketing
On August 12, the world’s largest multi-cultural event came to a close. The 30th Summer Olympic Games in London ended after 16 exciting days of competition. In the two weeks that follow, London will welcome participants to the Paralympic Games. These events bring together athletes from many nations. When the events come to a close,Continue reading “Some fundamental truths about multi-cultural marketing”