The haters are having a field day on social media. The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”
Tag Archives: Brand
How to Connect Personal Recognition and the Employer Brand
Although it was a cold day in winter, I had a warm and fuzzy feeling. The CEO of the company where I worked pulled me aside during his annual Christmas meet and greet employee meeting, looked me straight in the face and said, “Thank you so much for all the great work you do forContinue reading “How to Connect Personal Recognition and the Employer Brand”
Yesterday I won…and so did everybody else!
Think win-win is one of Steven Covey’s 7 Habits of Highly Effective People. I remember reading Covey’s book several years ago and feeling challenged and overwhelmed as I thought of how I could possibly practice this habit in the ego-centric competitive corporate culture of the company where I worked at that time. But a strangeContinue reading “Yesterday I won…and so did everybody else!”
Dancing to the same beat – Marketing & HR can groove together
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.
Dismantle silos for effective change
According to research by McKinsey & Company, about 70% of all organizational changes fail. Often, such failures are blamed on staff or on external constraints, such as cost, workload and legislation. Some say that it’s the fault of executives and middle managers who resist change to protect their areas of influence. Others cite the lackContinue reading “Dismantle silos for effective change”