Engagée dans la tradition chrétienne de spiritualité, je me décris comme un éternel esprit évolutif, solidement chevillé à une expérience terrestre utile. Cela dit, je ne nierai pas que mon expérience terrestre est façonnée par mon sexe, mon appartenance ethnique et mon héritage culturel.
Category Archives: Brand
How assessing my life experiences helped me define my purpose in life
Deeply committed to the Christian tradition of spirituality, I define myself as an eternal, evolving spirit, having a purposeful, earthly experience. That said, I won’t deny that my earthly experience is shaped by my gender, ethnicity, and cultural heritage.
How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO
The haters are having a field day on social media. The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”
Why Customer Service is killing your Marketing plan and how to stop it
Source: Why Customer Service is killing your Marketing plan and how to stop it
Why Customer Service is killing your Marketing plan and how to stop it
As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing. Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads. Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”
theBIGpicture Camille 