I could have high-fived everyone in sight as I walked away from a career that lasted 16 years in a stable, global financial institution. After being promoted five times, to five different areas in the company, my senior management position was abolished as my key responsibilities were centralized to the company’s global head office. GettingContinue reading “You’re hired! … And it took me a year.”
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.
Logo visibility is not enough. Consumers want more. The ‘more’ is all about building relationships to develop business. Build your social media community first. Partner with organizations you sponsor, not just the events sponsored by organizations. Be interactive, not only visible at sponsored events. Always have a way to continue your conversation and interaction.