Leading a not-for-profit organization whose mission I care about requires much more than passion. I truly understand that the uncertainty of donations and subventions can disrupt the best laid plans and vision of the future. Even though I have experience in business and as a volunteer board member in the non-profit sector, I have been learning so much more from many varied sources about the non-profit world.
When we think of philanthropy, images that immediately come to mind are galas and golf tournaments, photos of oversized cheques and smiles, wealthy socialites, high-powered business people and CEOs of non-profit organizations. The list of social problems and causes – from homelessness to saving the trees – are not going away any time soon. WeContinue reading “Rethinking Philanthropy – Solving Social Problems Through Private-Public Sector Partnerships”
Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015 I used to think that 13 was an unlucky number, but I changed my mind a few years ago. A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored communityContinue reading “Raise funds for charity by helping corporations to be successful”
Il y a un grand nombre de définitions du « leadership ». Peu importe comment vous le définissez, le « leadership » s’agit d’inspirer les gens à réaliser les objectifs. Le leadership efficace est essentiel pour la réalisation des objectifs, même s’ils ne sont pas liés aux revenus et profits, l’état futur désiré d’un pays, la mise en placeContinue reading “2 Questions importantes que les leaders doivent se poser”
The haters are having a field day on social media. The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”