In the week that has followed International Women’s Day, I have read with interest some very impressive statistics on the progress women have made over the years. Earning the right to vote, ascension to leadership in Fortune 500 companies, success in male-dominated professions and legislation protecting safety, pay scales and employment access were in theContinue reading “Women’s rights and freedom of responsible choice”
Tag Archives: advertising
Yesterday I won…and so did everybody else!
Think win-win is one of Steven Covey’s 7 Habits of Highly Effective People. I remember reading Covey’s book several years ago and feeling challenged and overwhelmed as I thought of how I could possibly practice this habit in the ego-centric competitive corporate culture of the company where I worked at that time. But a strangeContinue reading “Yesterday I won…and so did everybody else!”
Advertiser’s perspective: Common errors media sales people make
Common errors media sales people make A few years ago, I received a telephone call from someone trying to sell me advertising space. The call came not more than two minutes after I clicked the send button on an e-mail I wrote in response to the media salesperson’s earlier e-mail. In my e-mail, I saidContinue reading “Advertiser’s perspective: Common errors media sales people make”
Do you want sustainable business success? Invest in value
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.