Humanities In Action | How Foreign Languages Paved My Career Path

This is the text of an article I wrote which was published in the Sunday Gleaner in Jamaica on 23 April 2017. The article is one in a series sponsored by the University of the West Indies, highlighting the relevance and value of an education in the arts and humanities. It came as no surprise whenContinue reading “Humanities In Action | How Foreign Languages Paved My Career Path”

How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO

The haters are having a field day on social media.  The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”

3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them

  When I published the article “You’re hired!”…and it took me a year, I had no idea that I would be looking for work three years later.  Back then, I had just concluded an intensive search after my position in a stable, global financial institution was abolished, ending a successful career that progressed nicely overContinue reading “3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them”

3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should

What if you knew that half the attendees at an important trade show were first timers? Wouldn’t you consider this show as an ideal opportunity to reach out to these new attendees and add them to your new business leads list? And what if over three quarters of executive decision-makers said that they asked for aContinue reading “3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should”

Why Customer Service is killing your Marketing plan and how to stop it

  As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing.  Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads.  Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”