How effective has content marketing been in generating quality sales leads? To what extent is content marketing contributing to business development goals and revenues? The table provides high-level suggestions on the mapping of content to the stages of the customer journey.
Author Archives: Camille Isaacs-Morell
6 Tips on how to avoid being a micro-manager and being micro-managed
“Check, double check and check again.” This was possibly the best advice I received early in my career. I followed through on my boss’ advice. I believe that this was the reason why it was noted on my performance evaluation that I was action-oriented and reliable without supervision. In later years I realized that theContinue reading “6 Tips on how to avoid being a micro-manager and being micro-managed”
2 Key Questions Leaders Must Ask Themselves
There are numerous definitions of “leadership.” No matter how you look at it, leadership is really about inspiring people to achieve goals. It takes effective leadership to successfully achieve goals, regardless of whether they are tied to revenues and profits, a desired future state of a country, implementing a new programme or promoting aContinue reading “2 Key Questions Leaders Must Ask Themselves”
5 Steps to Create a Value Proposition for Multiple Stakeholders
Identify stakeholders and their role in the purchase process; define the pain points/key issue, usually related to their mandate; identify the solution benefits each stakeholder requires; determine how value is created for each stakeholder; identify a common theme on how value is created for all stakeholders.
3 Myth-busting Truths about Multi-Cultural Marketing
This year, the world’s largest multi-cultural event will take place in Brazil. The Summer Olympic Games bring together athletes from many nations. When the events end, the athletes return to their countries of origin… Well, not quite! You only have to look at the multi-ethnic face of Team Canada to see that Canada is notContinue reading “3 Myth-busting Truths about Multi-Cultural Marketing”
theBIGpicture Camille 