How to turn on the voice of the customer in your B2B content marketing A few years ago, one of my colleagues told me that he felt like a teenage boy who got a girl to say yes to his invitation for their first date, but not to the second. He was discouraged because he couldn’tContinue reading “Is Your Sales Pitch a Turn-Off ?”
How effective has content marketing been in generating quality sales leads? To what extent is content marketing contributing to business development goals and revenues? The table provides high-level suggestions on the mapping of content to the stages of the customer journey.