A few years ago, I respected the request of a team member to go home at the drop of a cat. Yes, you read it correctly, at the drop of a cat. A fifty-something male member of my team stood teary-eyed in front of me and asked if he could go home to comfort hisContinue reading “Balancing empathy within professional boundaries”
Author Archives: Camille Isaacs-Morell
Networking – a necessity in a changing world
September is a month of change and new beginnings. Invitations to conferences and networking events resume after the summer break. Students go back to school – some in new grades, others in new programmes and yet others are off to university. I was quite pleased to accept an invitation to give the key note addressContinue reading “Networking – a necessity in a changing world”
Some fundamental truths about multi-cultural marketing
On August 12, the world’s largest multi-cultural event came to a close. The 30th Summer Olympic Games in London ended after 16 exciting days of competition. In the two weeks that follow, London will welcome participants to the Paralympic Games. These events bring together athletes from many nations. When the events come to a close,Continue reading “Some fundamental truths about multi-cultural marketing”
Your logo is out there… so what?
Logo visibility is not enough. Consumers want more. The ‘more’ is all about building relationships to develop business. Build your social media community first. Partner with organizations you sponsor, not just the events sponsored by organizations. Be interactive, not only visible at sponsored events. Always have a way to continue your conversation and interaction.
Employer brand – the solution to employee retention and engagement
The development and on-going management of a well-defined employer brand is the key to creating a work environment where employees are engaged, loyal and working towards the common good of all stakeholders in the business.
theBIGpicture Camille 