Is Your Sales Pitch a Turn-Off ?

How to turn on the voice of the customer in your B2B content marketing A few years ago, one of my colleagues told me that he felt like a teenage boy who got a girl to say yes to his invitation for their first date, but not to the second. He was discouraged because he couldn’tContinue reading “Is Your Sales Pitch a Turn-Off ?”

Stop Missing Content Marketing KPIs

How effective has content marketing been in generating quality sales leads? To what extent is content marketing contributing to business development goals and revenues? The table provides high-level suggestions on the mapping of content to the stages of the customer journey.