2 Questions importantes que les leaders doivent se poser

Il y a un grand nombre de définitions du « leadership ».  Peu importe comment vous le définissez, le « leadership » s’agit d’inspirer les gens à réaliser les objectifs. Le leadership efficace est essentiel pour la réalisation des objectifs, même s’ils ne sont pas liés aux revenus et profits,  l’état futur désiré d’un pays, la mise en placeContinue reading “2 Questions importantes que les leaders doivent se poser”

How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO

The haters are having a field day on social media.  The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”

Is Your Sales Pitch a Turn-Off ?

How to turn on the voice of the customer in your B2B content marketing A few years ago, one of my colleagues told me that he felt like a teenage boy who got a girl to say yes to his invitation for their first date, but not to the second. He was discouraged because he couldn’tContinue reading “Is Your Sales Pitch a Turn-Off ?”

3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them

When I published the article “You’re hired!”…and it took me a year, I had no idea that I would be looking for work three years later.  Back then, I had just concluded an intensive search after my position in a stable, global financial institution was abolished, ending a successful career that progressed nicely over 16Continue reading “3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them”