Lessons Learned from my Mother’s Bad Behaviour

Conventional wisdom tells us that children learn from the good example of their parents.  But something went haywire when my mother misbehaved in the office of the Prime Minister.  She defied the leadership of the Jamaica Civil Service Association by raising a topic that was not on the agenda in a meeting with the PrimeContinue reading “Lessons Learned from my Mother’s Bad Behaviour”

Raise funds for charity by helping corporations to be successful

  Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015 I used to think that 13 was an unlucky number, but I changed my mind a few years ago.  A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored communityContinue reading “Raise funds for charity by helping corporations to be successful”

5 Steps to Create a Value Proposition for Multiple Stakeholders

Identify stakeholders and their role in the purchase process; define the pain points/key issue, usually related to their mandate; identify the solution benefits each stakeholder requires; determine how value is created for each stakeholder; identify a common theme on how value is created for all stakeholders.

How to Connect Personal Recognition and the Employer Brand

Although it was a cold day in winter, I had a warm and fuzzy feeling.  The CEO of the company where I worked pulled me aside during his annual Christmas meet and greet employee meeting, looked me straight in the face and said, “Thank you so much for all the great work you do forContinue reading “How to Connect Personal Recognition and the Employer Brand”

I don’t believe in work/life balance

Although I tried it for many years, I no longer believe in work/life balance, and here’s why – The term work/life balance implies that there is work and then there are other things in life.  According to this way of thinking, finding the balance means that there has to be a trade-off.  In the end,Continue reading “I don’t believe in work/life balance”