Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.
Logo visibility is not enough. Consumers want more. The ‘more’ is all about building relationships to develop business. Build your social media community first. Partner with organizations you sponsor, not just the events sponsored by organizations. Be interactive, not only visible at sponsored events. Always have a way to continue your conversation and interaction.
The development and on-going management of a well-defined employer brand is the key to creating a work environment where employees are engaged, loyal and working towards the common good of all stakeholders in the business.