What if you knew that half the attendees at an important trade show were first timers? Wouldn’t you consider this show as an ideal opportunity to reach out to these new attendees and add them to your new business leads list? And what if over three quarters of executive decision-makers said that they asked for aContinue reading “3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should”
Logo visibility is not enough. Consumers want more. The ‘more’ is all about building relationships to develop business. Build your social media community first. Partner with organizations you sponsor, not just the events sponsored by organizations. Be interactive, not only visible at sponsored events. Always have a way to continue your conversation and interaction.