Although it was a cold day in winter, I had a warm and fuzzy feeling. The CEO of the company where I worked pulled me aside during his annual Christmas meet and greet employee meeting, looked me straight in the face and said, “Thank you so much for all the great work you do forContinue reading “How to Connect Personal Recognition and the Employer Brand”
When corporations cause harm to the society, their corporate licences can be revoked, fines and other sanctions can be imposed under the law or society can withdraw its patronage and profits, placing the corporation’s existence in jeopardy. Many corporations invest significant resources in philanthropic acts which are collectively packaged and promoted as corporate social responsibilityContinue reading “Going beyond corporate social responsibility – moral and ethical responsibility in business”
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.