Identify stakeholders and their role in the purchase process; define the pain points/key issue, usually related to their mandate; identify the solution benefits each stakeholder requires; determine how value is created for each stakeholder; identify a common theme on how value is created for all stakeholders.
With social media gaining momentum as important channels for marketing communication, and with technology tools now being used to measure the effectiveness of marketing campaigns, we are in a new era of marketing. Much is being said and written about modern marketing, which by many definitions, boils down to creating and sustaining an engaged clienteleContinue reading “Keep Content Marketing Simple”
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.