Transparent communication starts with purposeful listening that gives conscious leaders critical information, changes their way of being and doing. When listening, ask yourself three questions: 1. What do I need to know? 2. What do I need to be? 3. What do I need to do?
A few months ago, I got the worst speeding ticket ever. I’m still too embarrassed to say how fast I was driving, the number of demerit points I got and the fine I had to pay. I can’t tell anyone, not even myself, exactly how it all happened. What I can safely say is thatContinue reading “Three Content Marketing Lessons from a Speeding Ticket”
Consider using the following metrics to gather meaningful information on engagement: 1. Correlation between awareness and consideration 2. Purchases and revenue potential 3. Advocacy.
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
Logo visibility is not enough. Consumers want more. The ‘more’ is all about building relationships to develop business. Build your social media community first. Partner with organizations you sponsor, not just the events sponsored by organizations. Be interactive, not only visible at sponsored events. Always have a way to continue your conversation and interaction.