Camille Isaacs-Morell

Three ways to measure engagement ROI

Consider using the following metrics to gather meaningful information on engagement: 1. Correlation between awareness and consideration 2. Purchases and revenue potential 3. Advocacy.

How to be a Content Marketer, not just a Thought Leader

Content marketing and thought leadership: both are identified as vitally important for business, particularly as social media gains an increasingly important place to find information on products and services. Although the terms content marketing and thought leadership are very often used interchangeably, I believe that there are major differences in their definitions as well asContinue reading “How to be a Content Marketer, not just a Thought Leader”

Keep Content Marketing Simple

With social media gaining momentum as important channels for marketing communication, and with technology tools now being used to measure the effectiveness of marketing campaigns, we are in a new era of marketing. Much is being said and written about modern marketing, which by many definitions, boils down to creating and sustaining an engaged clienteleContinue reading “Keep Content Marketing Simple”

Women’s rights and freedom of responsible choice

In the week that has followed International Women’s Day, I have read with interest some very impressive statistics on the progress women have made over the years. Earning the right to vote, ascension to leadership in Fortune 500 companies, success in male-dominated professions and legislation protecting safety, pay scales and employment access were in theContinue reading “Women’s rights and freedom of responsible choice”

Yesterday I won…and so did everybody else!

Think win-win is one of Steven Covey’s 7 Habits of Highly Effective People. I remember reading Covey’s book several years ago and feeling challenged and overwhelmed as I thought of how I could possibly practice this habit in the ego-centric competitive corporate culture of the company where I worked at that time. But a strangeContinue reading “Yesterday I won…and so did everybody else!”