How to be a Content Marketer, not just a Thought Leader

  Content marketing and thought leadership:  both are identified as vitally important for business, particularly as social media gains an increasingly important place to find information on products and services. Although the terms content marketing and thought leadership are very often used interchangeably, I believe that there are major differences in their definitions as well asContinue reading “How to be a Content Marketer, not just a Thought Leader”

Keep Content Marketing Simple

With social media gaining momentum as important channels for marketing communication, and with technology tools now being used to measure the effectiveness of marketing campaigns, we are in a new era of marketing.  Much is being said and written about modern marketing,  which by many definitions, boils down to creating and sustaining an engaged clienteleContinue reading “Keep Content Marketing Simple”