As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing. Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads. Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”
When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.