Camille Isaacs – Page 2 – theBIGpicture Camille

Lessons Learned from my Mother’s Bad Behaviour

Conventional wisdom tells us that children learn from the good example of their parents. But something went haywire when my mother misbehaved in the office of the Prime Minister. She defied the leadership of the Jamaica Civil Service Association by raising a topic that was not on the agenda in a meeting with the PrimeContinue reading “Lessons Learned from my Mother’s Bad Behaviour”

Diversity is a Politically Correct Buzzword: Let’s Get Serious about Workplace Integration

August 15, 1993, was to have been the luckiest day in my life. I landed in Montreal, Canada, as a permanent resident with a job already lined up! Fluent in French and with a degree from a North American university, I was hired as a management trainee in a major Canadian institution. Unlike most newContinue reading “Diversity is a Politically Correct Buzzword: Let’s Get Serious about Workplace Integration”

3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them

When I published the article “You’re hired!”…and it took me a year, I had no idea that I would be looking for work three years later. Back then, I had just concluded an intensive search after my position in a stable, global financial institution was abolished, ending a successful career that progressed nicely over 16Continue reading “3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them”

3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage

For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.

These 3 KPIs May Get Your Marketing Budget Approved

When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.