August 15, 1993, was to have been the luckiest day in my life. I landed in Montreal, Canada, as a permanent resident with a job already lined up! Fluent in French and with a degree from a North American university, I was hired as a management trainee in a major Canadian institution. Unlike most newContinue reading “Diversity is a Politically Correct Buzzword: Let’s Get Serious about Workplace Integration”
Tag Archives: Camille Isaacs
3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them
When I published the article “You’re hired!”…and it took me a year, I had no idea that I would be looking for work three years later. Back then, I had just concluded an intensive search after my position in a stable, global financial institution was abolished, ending a successful career that progressed nicely over 16Continue reading “3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them”
3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage
For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.
These 3 KPIs May Get Your Marketing Budget Approved
When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.
Three ways to measure engagement ROI
Consider using the following metrics to gather meaningful information on engagement: 1. Correlation between awareness and consideration 2. Purchases and revenue potential 3. Advocacy.
theBIGpicture Camille 