Although it was a cold day in winter, I had a warm and fuzzy feeling. The CEO of the company where I worked pulled me aside during his annual Christmas meet and greet employee meeting, looked me straight in the face and said, “Thank you so much for all the great work you do forContinue reading “How to Connect Personal Recognition and the Employer Brand”
Can you tell me about yourself? Prospective employees come prepared to answer this inevitable question in the job interview. They know that recruiters and hiring managers very often use the response as a key element in their final selection criteria. Job-seekers are advised by career counsellors how to and how not to respond. “Don’t giveContinue reading “‘What’s your personal brand?’ – A better question for recruiters”
Attracting and retaining the employees who are a good ‘fit’ has become as important as the skills and professional experience presented on the CVs of prospective employees. Many organizations are investing time and resources to develop compelling reasons why potential employees should work for them. Corporate values, benefits packages and special incentives are communicated inContinue reading “Beyond the buzz – Defining and managing the employer brand”
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.
The development and on-going management of a well-defined employer brand is the key to creating a work environment where employees are engaged, loyal and working towards the common good of all stakeholders in the business.