Consider using the following metrics to gather meaningful information on engagement: 1. Correlation between awareness and consideration 2. Purchases and revenue potential 3. Advocacy.
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.
The development and on-going management of a well-defined employer brand is the key to creating a work environment where employees are engaged, loyal and working towards the common good of all stakeholders in the business.