When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.
Tag Archives: strategy
Three ways to measure engagement ROI
Consider using the following metrics to gather meaningful information on engagement: 1. Correlation between awareness and consideration 2. Purchases and revenue potential 3. Advocacy.
Do you want sustainable business success? Invest in value
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
Marketing in-roads to product development & strategy planning
A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”
Dancing to the same beat – Marketing & HR can groove together
Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.
theBIGpicture Camille 