Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015 I used to think that 13 was an unlucky number, but I changed my mind a few years ago. A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored communityContinue reading “Raise funds for charity by helping corporations to be successful”
Tag Archives: strategy
These 3 KPIs May Get Your Marketing Budget Approved
When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.
Three ways to measure engagement ROI
Consider using the following metrics to gather meaningful information on engagement: 1. Correlation between awareness and consideration 2. Purchases and revenue potential 3. Advocacy.
Do you want sustainable business success? Invest in value
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
Marketing in-roads to product development & strategy planning
A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”
theBIGpicture Camille 