As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing. Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads. Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”
Tag Archives: marketing
3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage
For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.
These 3 KPIs May Get Your Marketing Budget Approved
When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.
Perspective d’un annonceur : Les erreurs les plus fréquentes que font les représentants des ventes médias
Il y a quelques années, j’ai reçu un appel de quelqu’un qui essayait de me vendre des emplacements médias pour la campagne publicitaire de la compagnie où je travaillais. J’ai reçu l’appel juste deux minutes après que j’ai cliqué sur le bouton d’envoi d’un courriel avec ma réponse au courriel que le représentant des ventesContinue reading “Perspective d’un annonceur : Les erreurs les plus fréquentes que font les représentants des ventes médias”
Advertiser’s perspective: Common errors media sales people make
Common errors media sales people make A few years ago, I received a telephone call from someone trying to sell me advertising space. The call came not more than two minutes after I clicked the send button on an e-mail I wrote in response to the media salesperson’s earlier e-mail. In my e-mail, I saidContinue reading “Advertiser’s perspective: Common errors media sales people make”
theBIGpicture Camille 