Customer insight – theBIGpicture Camille

What does a tropical scene have to do with empathy and value?

Throughout the pandemic, there has been a lot of storytelling and sharing of experiences. We’re learning more about the cares and concerns of our colleagues, employees and clients.

Why Customer Service is killing your Marketing plan and how to stop it

As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing. Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads. Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”