Camille Isaacs Morell – Page 21 – theBIGpicture Camille

Do you want sustainable business success? Invest in value

Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.

Marketing in-roads to product development & strategy planning

A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”

New Year’s resolutions – Great for your workplace!

At the start of the New Year, marketers get busy. There is no shortage of advertisements promoting easy ways of losing weight and fitness centers offer discounted and affordable membership fees. Every book store has a collection of literature filled with articles and resources offering tips on better health, work-life balance and financial management –Continue reading “New Year’s resolutions – Great for your workplace!”

Integrating new Canadians – Opportunities to optimize and transform workplace culture

This article was published in Your Workplace magazine, Volume 15 Issue 5 http://www.yourworkplace.ca Click here to subscribe to Your Workplace magazine The general consensus in Canada is that immigration benefits the economy and is good for business. Study after study concludes that new Canadians can help businesses tap into new local and international markets andContinue reading “Integrating new Canadians – Opportunities to optimize and transform workplace culture”

La responsabilité morale et éthique – aller plus loin de la responsabilité sociale des entreprises

Lorsque les actions des entreprises nuisent à la collectivité, leurs licences d’entreprise peuvent être révoquées, des amendes et d’autres sanctions peuvent être imposées en vertu de la loi ou les citoyens peuvent retirer son patronage et profits, et ainsi mettre en péril l’existence de l’entreprise. Beaucoup d’entreprises investissent des ressources considérables dans les actes philanthropiquesContinue reading “La responsabilité morale et éthique – aller plus loin de la responsabilité sociale des entreprises”