Camille Isaacs Morell – Page 20 – theBIGpicture Camille

Advertiser’s perspective: Common errors media sales people make

Common errors media sales people make A few years ago, I received a telephone call from someone trying to sell me advertising space. The call came not more than two minutes after I clicked the send button on an e-mail I wrote in response to the media salesperson’s earlier e-mail. In my e-mail, I saidContinue reading “Advertiser’s perspective: Common errors media sales people make”

Creating a happy, healthy workplace: A holistic approach to employee benefits plan design and implementation

This article was published in Your Workplace magazine, Volume 16 Issue 4 Click here to subscribe to Your Workplace Canadian employers are facing increasingly complex human resource issues and challenges, which adversely impact employee health and productivity and jeopardize business success. By providing employee benefit plans, employers expect to achieve high standards of organizational health andContinue reading “Creating a happy, healthy workplace: A holistic approach to employee benefits plan design and implementation”

Do you want sustainable business success? Invest in value

Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.

Marketing in-roads to product development & strategy planning

A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”

New Year’s resolutions – Great for your workplace!

At the start of the New Year, marketers get busy. There is no shortage of advertisements promoting easy ways of losing weight and fitness centers offer discounted and affordable membership fees. Every book store has a collection of literature filled with articles and resources offering tips on better health, work-life balance and financial management –Continue reading “New Year’s resolutions – Great for your workplace!”