Il y a quelques années, j’ai reçu un appel de quelqu’un qui essayait de me vendre des emplacements médias pour la campagne publicitaire de la compagnie où je travaillais. J’ai reçu l’appel juste deux minutes après que j’ai cliqué sur le bouton d’envoi d’un courriel avec ma réponse au courriel que le représentant des ventesContinue reading “Perspective d’un annonceur : Les erreurs les plus fréquentes que font les représentants des ventes médias”
Tag Archives: Camille Isaacs Morell
Advertiser’s perspective: Common errors media sales people make
Common errors media sales people make A few years ago, I received a telephone call from someone trying to sell me advertising space. The call came not more than two minutes after I clicked the send button on an e-mail I wrote in response to the media salesperson’s earlier e-mail. In my e-mail, I saidContinue reading “Advertiser’s perspective: Common errors media sales people make”
Creating a happy, healthy workplace: A holistic approach to employee benefits plan design and implementation
This article was published in Your Workplace magazine, Volume 16 Issue 4 Click here to subscribe to Your Workplace Canadian employers are facing increasingly complex human resource issues and challenges, which adversely impact employee health and productivity and jeopardize business success. By providing employee benefit plans, employers expect to achieve high standards of organizational health andContinue reading “Creating a happy, healthy workplace: A holistic approach to employee benefits plan design and implementation”
Do you want sustainable business success? Invest in value
Value creates demand and nurtures customer loyalty. Customer loyalty is the basis on which sustainable business success is built.
Marketing in-roads to product development & strategy planning
A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”
theBIGpicture Camille 