Logo visibility is not enough. Consumers want more. The ‘more’ is all about building relationships to develop business. Build your social media community first. Partner with organizations you sponsor, not just the events sponsored by organizations. Be interactive, not only visible at sponsored events. Always have a way to continue your conversation and interaction.
Author Archives: Camille Isaacs-Morell
Employer brand – the solution to employee retention and engagement
The development and on-going management of a well-defined employer brand is the key to creating a work environment where employees are engaged, loyal and working towards the common good of all stakeholders in the business.
theBIGpicture Camille 