Common errors media sales people make A few years ago, I received a telephone call from someone trying to sell me advertising space. The call came not more than two minutes after I clicked the send button on an e-mail I wrote in response to the media salesperson’s earlier e-mail. In my e-mail, I saidContinue reading “Advertiser’s perspective: Common errors media sales people make”
Tag Archives: marketing
Marketing in-roads to product development & strategy planning
A few years ago, the AV-P, product development in the company where I worked, explained the role of his marketing colleagues to newly recruited employees: “Once we’ve developed the product specs, we let our marketing colleagues make them look nice.” He repeated this statement twice. As horrified as I was when I heard this, IContinue reading “Marketing in-roads to product development & strategy planning”
Embauchée – J’ai pris un an pour trouver le bon emploi
« Tapez m’en cinq ! » Je pourrais avoir dit ça à tout le monde le jour quand je suis partie d’une carrière qui a duré 16 ans dans une institution financière stable, global. Après avoir été promue cinq fois, à cinq différents secteurs d’activité, mon poste de haute direction a été aboli parce que les principalesContinue reading “Embauchée – J’ai pris un an pour trouver le bon emploi”
You’re hired! … And it took me a year.
I could have high-fived everyone in sight as I walked away from a career that lasted 16 years in a stable, global financial institution. After being promoted five times, to five different areas in the company, my senior management position was abolished as my key responsibilities were centralized to the company’s global head office. GettingContinue reading “You’re hired! … And it took me a year.”
Beyond the buzz – Defining and managing the employer brand
Attracting and retaining the employees who are a good ‘fit’ has become as important as the skills and professional experience presented on the CVs of prospective employees. Many organizations are investing time and resources to develop compelling reasons why potential employees should work for them. Corporate values, benefits packages and special incentives are communicated inContinue reading “Beyond the buzz – Defining and managing the employer brand”
theBIGpicture Camille 