How to turn on the voice of the customer in your B2B content marketing A few years ago, one of my colleagues told me that he felt like a teenage boy who got a girl to say yes to his invitation for their first date, but not to the second. He was discouraged because he couldn’tContinue reading “Is Your Sales Pitch a Turn-Off ?”
Tag Archives: Camille Isaacs Morell
So What If You Had The Guts To Let Go Of Fear?
Even though we all know our truth, being authentic can be difficult. We live in a world that describes what success ought to look like. It takes guts to step off the beaten path and take the road less travelled.
3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them
When I published the article “You’re hired!”…and it took me a year, I had no idea that I would be looking for work three years later. Back then, I had just concluded an intensive search after my position in a stable, global financial institution was abolished, ending a successful career that progressed nicely over 16Continue reading “3 Stumbling Blocks That Can Derail Your Job Search & How to Avoid Them”
Stop Missing Content Marketing KPIs
How effective has content marketing been in generating quality sales leads? To what extent is content marketing contributing to business development goals and revenues? The table provides high-level suggestions on the mapping of content to the stages of the customer journey.
6 Tips on how to avoid being a micro-manager and being micro-managed
“Check, double check and check again.” This was possibly the best advice I received early in my career. I followed through on my boss’ advice. I believe that this was the reason why it was noted on my performance evaluation that I was action-oriented and reliable without supervision. In later years I realized that theContinue reading “6 Tips on how to avoid being a micro-manager and being micro-managed”
theBIGpicture Camille 