Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015 I used to think that 13 was an unlucky number, but I changed my mind a few years ago. A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored communityContinue reading “Raise funds for charity by helping corporations to be successful”
Tag Archives: Camille Isaacs Morell
Diversity is a Politically Correct Buzzword: Let’s Get Serious about Workplace Integration
August 15, 1993, was to have been the luckiest day in my life. I landed in Montreal, Canada, as a permanent resident with a job already lined up! Fluent in French and with a degree from a North American university, I was hired as a management trainee in a major Canadian institution. Unlike most newContinue reading “Diversity is a Politically Correct Buzzword: Let’s Get Serious about Workplace Integration”
Humanities In Action | How Foreign Languages Paved My Career Path
This is the text of an article I wrote which was published in the Sunday Gleaner in Jamaica on 23 April 2017. The article is one in a series sponsored by the University of the West Indies, highlighting the relevance and value of an education in the arts and humanities. It came as no surprise whenContinue reading “Humanities In Action | How Foreign Languages Paved My Career Path”
2 Questions importantes que les leaders doivent se poser
Il y a un grand nombre de définitions du « leadership ». Peu importe comment vous le définissez, le « leadership » s’agit d’inspirer les gens à réaliser les objectifs. Le leadership efficace est essentiel pour la réalisation des objectifs, même s’ils ne sont pas liés aux revenus et profits, l’état futur désiré d’un pays, la mise en placeContinue reading “2 Questions importantes que les leaders doivent se poser”
How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO
The haters are having a field day on social media. The over 3,000 followers of the I hate United Airlines Facebook page have every reason to be cheesed off. There really is a disconnect between the airline’s renown brand messages – “Fly the friendly skies” and “We are United” – and everything the public hasContinue reading “How to Avoid Losses in Your Brand Equity – Hint: Invest in People, Including the CEO”
theBIGpicture Camille 