In the nearly five months since the start of 2016, I have opted-out of as many e-mail marketing subscriptions. When I opted in, I was pretty sure that I knew what I signed up for – quality, relevant information and marketing resources. Knowing that at some point I would have to make a purchase decision,Continue reading “3 Mistakes e-Mail Marketers Make and How to Avoid Them”
Tag Archives: Camille Isaacs Morell
3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should
What if you knew that half the attendees at an important trade show were first timers? Wouldn’t you consider this show as an ideal opportunity to reach out to these new attendees and add them to your new business leads list? And what if over three quarters of executive decision-makers said that they asked for aContinue reading “3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should”
3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage
For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.
These 3 KPIs May Get Your Marketing Budget Approved
When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.
Three Content Marketing Lessons from a Speeding Ticket
A few months ago, I got the worst speeding ticket ever. I’m still too embarrassed to say how fast I was driving, the number of demerit points I got and the fine I had to pay. I can’t tell anyone, not even myself, exactly how it all happened. What I can safely say is thatContinue reading “Three Content Marketing Lessons from a Speeding Ticket”
theBIGpicture Camille 