Identify stakeholders and their role in the purchase process; define the pain points/key issue, usually related to their mandate; identify the solution benefits each stakeholder requires; determine how value is created for each stakeholder; identify a common theme on how value is created for all stakeholders.
Tag Archives: Camille Isaacs Morell
3 Myth-busting Truths about Multi-Cultural Marketing
This year, the world’s largest multi-cultural event will take place in Brazil. The Summer Olympic Games bring together athletes from many nations. When the events end, the athletes return to their countries of origin… Well, not quite! You only have to look at the multi-ethnic face of Team Canada to see that Canada is notContinue reading “3 Myth-busting Truths about Multi-Cultural Marketing”
3 Mistakes e-Mail Marketers Make and How to Avoid Them
In the nearly five months since the start of 2016, I have opted-out of as many e-mail marketing subscriptions. When I opted in, I was pretty sure that I knew what I signed up for – quality, relevant information and marketing resources. Knowing that at some point I would have to make a purchase decision,Continue reading “3 Mistakes e-Mail Marketers Make and How to Avoid Them”
3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should
What if you knew that half the attendees at an important trade show were first timers? Wouldn’t you consider this show as an ideal opportunity to reach out to these new attendees and add them to your new business leads list? And what if over three quarters of executive decision-makers said that they asked for aContinue reading “3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should”
3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage
For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.
theBIGpicture Camille 