What if you knew that half the attendees at an important trade show were first timers? Wouldn’t you consider this show as an ideal opportunity to reach out to these new attendees and add them to your new business leads list? And what if over three quarters of executive decision-makers said that they asked for aContinue reading “3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should”
Tag Archives: marketing
Why Customer Service is killing your Marketing plan and how to stop it
As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing. Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads. Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”
3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage
For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.
These 3 KPIs May Get Your Marketing Budget Approved
When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.
Perspective d’un annonceur : Les erreurs les plus fréquentes que font les représentants des ventes médias
Il y a quelques années, j’ai reçu un appel de quelqu’un qui essayait de me vendre des emplacements médias pour la campagne publicitaire de la compagnie où je travaillais. J’ai reçu l’appel juste deux minutes après que j’ai cliqué sur le bouton d’envoi d’un courriel avec ma réponse au courriel que le représentant des ventesContinue reading “Perspective d’un annonceur : Les erreurs les plus fréquentes que font les représentants des ventes médias”
theBIGpicture Camille 