Author Archives: Camille Isaacs-Morell

3 Things Airlines Shouldn’t Lose with their Passengers’ Luggage

For 14 days I was without my suitcase while on my Christmas vacation in Jamaica. It was frustrating to go through this experience as a customer. As a marketer, I observed firsthand how a negative customer experience can threaten to unravel the hard work and investments in marketing communication programmes.

These 3 KPIs May Get Your Marketing Budget Approved

When setting KPI benchmarks, it is important to separate and measure the contribution of each Department involved. 1. Demand generation 2. New client acquisition 3. Profitability of retaining current clients. The table provides a suggested framework for setting KPI metrics.

Three Content Marketing Lessons from a Speeding Ticket

A few months ago, I got the worst speeding ticket ever.  I’m still too embarrassed to say how fast I was driving, the number of demerit points I got and the fine I had to pay.  I can’t tell anyone, not even myself, exactly how it all happened. What I can safely say is thatContinue reading “Three Content Marketing Lessons from a Speeding Ticket”

How to Connect Personal Recognition and the Employer Brand

Although it was a cold day in winter, I had a warm and fuzzy feeling.  The CEO of the company where I worked pulled me aside during his annual Christmas meet and greet employee meeting, looked me straight in the face and said, “Thank you so much for all the great work you do forContinue reading “How to Connect Personal Recognition and the Employer Brand”