‘What’s your personal brand?’ – A better question for recruiters

Can you tell me about yourself?   Prospective employees come prepared to answer this inevitable question in the job interview. They know that recruiters and hiring managers very often use the response as a key element in their final selection criteria. Job-seekers are advised by career counsellors how to and how not to respond. “Don’t giveContinue reading “‘What’s your personal brand?’ – A better question for recruiters”

Treating Employees as Customers

Consider this question: Whose needs must be met first for businesses to succeed – the shareholder, the employee or the customer? For some people, the answer is clear cut, a no-brainer. Others will reply, “it depends” as the answer will be found in the most compelling case made by any of the three stakeholders. ForContinue reading “Treating Employees as Customers”

Dancing to the same beat – Marketing & HR can groove together

Marketing and HR departments are involved in incentivizing people, reinforce consistent messages, measure engagement, provide proof of a value proposition and undertake activities that impact the delivery of the corporation’s strategy.

Briser le plafond de verre mental !

Je me souviens bien d’une parente qui commentait ne pas être étonnée de sa promotion au poste de commissaire d’impôt sur le revenu en Jamaïque. Elle fut la première femme à être nommée à ce poste. Un commentaire perspicace qu’elle a fait m’est resté au fil des ans. Elle a dit que beaucoup de femmesContinue reading “Briser le plafond de verre mental !”

Break through the mental glass ceiling!

Could it be that there is a mental glass ceiling that limits self-confidence, makes us risk averse and so cautious to prevent women from accepting senior leadership roles? It is ironic that being cautious and risk-averse are the traits that are needed in boardrooms and senior executive leadership positions.