Category Archives: Marketing

3 Mistakes e-Mail Marketers Make and How to Avoid Them

In the nearly five months since the start of 2016, I have opted-out of as many e-mail marketing subscriptions. When I opted in, I was pretty sure that I knew what I signed up for – quality, relevant information and marketing resources.  Knowing that at some point I would have to make a purchase decision,Continue reading “3 Mistakes e-Mail Marketers Make and How to Avoid Them”

3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should

What if you knew that half the attendees at an important trade show were first timers? Wouldn’t you consider this show as an ideal opportunity to reach out to these new attendees and add them to your new business leads list? And what if over three quarters of executive decision-makers said that they asked for aContinue reading “3 Wrong Reasons to Sponsor Trade Shows & 3 Right Reasons Why You Should”

Why Customer Service is killing your Marketing plan and how to stop it

  As marketing continues to evolve, there’s no shortage of articles, research and blogs giving advice on data analytics, engagement tactics, content marketing.  Marketers read voraciously to find solutions to ensure that marketing programs contribute to new and incremental revenues and to the pipeline of qualified leads.  Effective marketing automation and performance metrics are theContinue reading “Why Customer Service is killing your Marketing plan and how to stop it”