Corporate Social Responsibility – Page 3

Raise funds for charity by helping corporations to be successful

Photo: YWCA Montreal team at Scotiabank Charity Challenge / Défi Caritatif Montreal 2015 I used to think that 13 was an unlucky number, but I changed my mind a few years ago. A brand awareness survey found that 13% of non-client respondents were likely to do business with our company because it sponsored communityContinue reading “Raise funds for charity by helping corporations to be successful”

Going beyond corporate social responsibility – moral and ethical responsibility in business

When corporations cause harm to the society, their corporate licences can be revoked, fines and other sanctions can be imposed under the law or society can withdraw its patronage and profits, placing the corporation’s existence in jeopardy. Many corporations invest significant resources in philanthropic acts which are collectively packaged and promoted as corporate social responsibilityContinue reading “Going beyond corporate social responsibility – moral and ethical responsibility in business”

Charity begins at home

So does corporate social responsibility. Values-based community engagement boosts employee retention by adding meaning. The proverb “charity begins at home” tells us that in order to extend a helping hand, we need to make sure that our own house is in order first. That inherent wisdom is valuable in the corporate world too. Corporate social responsibilityContinue reading “Charity begins at home”