Why Goal-Setting May Limit Outcomes

Sometimes it’s good to set an intention without having a goal.

In the darkest days of the pandemic, I embarked on a project to publish a book with my paintings with the sole intention of bringing beauty and joy to people.

Even though I am a very goal-oriented person, particularly in my professional life, I didn’t set any goals for sales, or for engagements, impressions and likes on my social media accounts, excluding LinkedIn.

I haven’t shared much on LinkedIn about my love of art and the pastel paintings I create when I am not working, because art is a hobby, not a professional pursuit.

๐Ÿ’ก But today, I am sharing what I have learned from suspending my usual practice of setting rigid goals and working only with an intention.

๐Ÿ‘‰ Setting a good intention leaves us open to many possibilities that surpass expectations. In every interaction with people, in every social media post and in all written descriptions of the book, I have stated clearly, my intention to help people see beauty and feel joy when they see my paintings and read the stories that inspired me to create them.

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆโ€๐Ÿ‘ฆ I reached out to my personal network of persons, who understood my intention and they in turn reached out to their social circles… more people were reached than I could imagine

๐Ÿ˜€ The cost of publishing the book was almost fully recovered before the official book launch…

๐Ÿ‘ฉโ€๐Ÿซ My art club asked me to do my first art demonstration… it went well and sparked interest in my book

๐Ÿ“š The local library opened up an opportunity for a small exhibition over 3 months… greater public awareness without paid advertising

๐ŸŽ™ The library offered to host an event to officially launch the book…the logistic support and publicity were more than I could imagine

๐Ÿค The room was filled to capacity at the launch event… even though there were last-minute cancellations by some guests

๐Ÿ“… The book is now in the library โ€ฆ and is on loan…

๐ŸŽ The municipality is considering purchasing copies of the book as a gift for citizens celebrating special occasions…

๐Ÿ’ก And how does this apply to us professionally?

Being clear on goals is necessary and good but may limit outcomes.

Setting intentions and open-ended goals can lead to infinite possibilities of outcomes that surpass expectations.

Thanks for taking the time to read this!

For more information on my book Pastels & Prose, visit www.camilleisaacsmorell.com/pastelsandprose

See the BIG picture. Focus on what’s important.


Published by Camille Isaacs-Morell

Enabling businesses and people to be successful. This is my mission, my lifeโ€™s work. Itโ€™s always been what I have done wherever Iโ€™ve been employed, called to serve or to volunteer. An experienced business leader, my core values are truth, integrity, and respect. I believe that values-based leadership is critical for organizational success that is enabled by an engaged and empowered workforce. Working over the years in several senior marketing, communications, and executive leadership mandates for global, financial, healthcare, and non-profit organizations, it has been through times of transformation and difficult change that I have done my best work. In my blog posts, I share my perspectives on leadership, marketing and strategy that are based on my key learnings and observations over the years, all with the objective of helping others reach for success. In my spare time, I enjoy the beauty of nature which I reproduce in my pastel paintings.

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